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Susan Hanks. Freelance BBC & Dee Radio Group Presenter


1) Know that a lot of people listening come to you to escape the less exciting bits of their day; stuck in traffic, a dull moment at work, a bad start to their day. It's not your job to echo that, it's your role to make it better. It's a privilege to be able to present on radio and that should be remembered every time you open your fader to talk.

A demo that contains a bit of each of the above, a hard working attitude & knowing that you can’t control more than this will pay off when the right opportunity comes along for you. 

2) Don't be afraid to 'jock' a bit! If you're presenting a music based programme, a funny, concise 10 second link can be just as powerful and memorable as any other content. 

3) Connect with the music you play. Even if it's something you're not keen on, it will be someones favourite song so remember to respect that and know that you're linking the listener to the station that is playing their tune. 

4) Tease, tease, tease! If I'm told that something is coming up that doesn't particularly interest me, or a song I'm not fond of, I'm likely to switch stations. If the link to what's coming up is cryptic I'm much more likely to stay and find out. 

5) Don't be bland. Only you can deliver content in the way that you do so don't try and fit a generic format, if you think 'that's not the way it's usually done' then I see that as a good thing.



The Pips radio training sessions

  • How to create radio that is unique & STANDS OUT
  • What to put in your demo to increase your chances of being noticed
  • How to break into radio

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