Paul Ross. Breakfast Presenter. talkRADIO

1. Use - Don’t curb - your enthusiasms. It’s too easy and too boring to be too cool for school on the radio - snidely sneering is adolescent, aggravating and alienating. Sure there are things you dislike but moaning is a cul-de-sac and an invitation to re-tune. Sharing/talking about what you know and love let’s people into your world. 

2. Keats called Wordsworth “The Egotist Sublime.” He wrote a massive epic poem - The Prelude - about himself. And sustained it. He was a genius - we aren’t - but we can share our experiences - NOTE EXPERIENCES - where relevant. 

3. Try and avoid inflicting your opinions on the listener. It’s lecturing not sharing. Remember, opinions are like armpits - everyone’s got a couple!

4. Listen to as much radio as possible - and work out what it is you like about what you like. But don’t be a copy-cat - make it your own. Remember the words of T.S. Eliot: “Immature poets borrow, Mature poets steal.”

5. When things go awry - and they will - remember the audience never knows what they’re meant to hear - they only hear what you tell them. Let’s end on a quote from Disraeli: “Never complain, never explain.”